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MIKE VINAKMENS
Creative Director. Copywriter. Dad. Not necessarily in that order.
Miami Valley Gaming
Lucky Buckeye Co.
You've never heard of the Lucky Buckeye Co. That's because this campaign ran in Ohio to launch a casino. They love their buckeyes in Ohio. It's the official state nut (true). Lucky for us, a buckeye is also considered lucky. :30 TV and a series of vignettes for social help this new brand fit right in. This campaign won an Effie award.
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